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Japan National Tourism Organization

Creation of a special website for the 2020 Tokyo Olympics

Tourism organization, destination management organizations

Web development


Japan National Tourism Organization's special website for the 2020 Tokyo Olympics. Marketing Voice was in charge of operations and the creation of this special website used to relay information about the 2020 Tokyo Olympics and Paralymic games. We were involved from the start with content planning to operations before and during the games, including the one year delay of the games.

Client Issues

  • The increasing number of visits and travel consumption due to the Tokyo 2020 Olympics
  • The actualization of inviting travelers to Japan from all around the world and those from the US, Europe and Australia, which are comparatively smaller markets
  • Strategic marketing using each market's unique characteristics, using digital information, generating demand throughout the year
  • Promoting Japan's diverse range of tourism resources

Services We Offer

  • New website development
  • Planning
  • Information architecture
  • Content planning creation
  • System requirement development
  • Website operation and maintenance